Name Brand V.S. Generic

We all have been to the store, with a budget of course, but often find it difficult to leave on that budgeted amount. A great way to do this is by buying generic items rather than name brand. Sure, I know that most believe that brand matters. In some cases I believe them to be correct. But for example, sugar is sugar, flour is flour, and milk is milk. Basic ingredients such as these are very similar in quality.
Let me make an example. I currently am in school, but work part time for a cheese factory. I know, I know, how can a cheese factory employee know anything about finances. Well, for starters, college students have very little money, and therefore must save money in all places and times. Gossner's Foods is one of the leading producers of Swiss Cheese in the US. You will find our cheese both being sold by name brand companies, and your generic Wal-Mart brands. There is no difference between them, just price and the "shiny" packaging on the expensive brand.
Take my advice, generic is no different. It is worth the money you save, and with that money you save you will begin to make more money. Remember, money amassed can make more money. So when you're shopping next time, remember that Kraft mac and cheese and Western Family mac and cheese are great substitutes. Live cheap, and extend that budgeted money a little further!